Once upon a time in the late 1960s, two surfer dudes Alan Green & John Law wanted to rid their lives of the uncomfortable. Therefore, they started their business "Quicksilver" by funded with a $1900 loan from Green's father. In 1973, the company has become the biggest surf wear brand in the world, valued at close to $1.5 billion. As the company grew, Quicksilver sold licenses to other parts of the world. Here the story began....
In 1976, champion surfer Jeff Hakman and McKnight obtaining the licensing rights to Quiksilver they hoped to achieve commensurate success with the Quiksilver name in the United States. BUT IS BUILDING A BUSINESS THAT EASY? They didn't have a business plan, didnt have this whole thing outlined and projected. Just took it as it came.
McKnight and Hakman invested no money, but agreed to pay a royalty of one percent of sales for three years, which jumped to three percent after three years, and an additional one percent of sales to support international promotions. Oneday, McKnight returned to California and asked his father, who was a sporting goods importer, to lend him $20,000 to finance a production run of Quicksilver apparel. McKnight's father agreed, and a few months after Hakman's all-nighter with Quicksilver's Australian owners, the two young Americans were ready to start production for their new company, Quiksilver U.S.A.
Quicksilver moved headlong into fostering the growth of its department store business. The initial success of the skiwear line nearly matched the initial success of the boardshort line, selling out in five weeks and grossing $500,000. Finally, Quicksilver listed on the New York Stock Exchange in 1986. During the mid-1990s, Quiksilver derived roughly 40 percent of total revenues from surf shops and nearly 45 percent from specialty shops. Now they can afford to relax-owning 6 percent of a company worth nearly $1.5 billion leaves a person with plenty of options.
Further Reading:
please log on to http://www.quiksilver.com
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