The Founders who Missed out on the BILLIONS!!!

Millions of people every day throughout the world enjoy cold drinks like Coca-Cola. It is a globally success in the world.

In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. It was originally a non alcoholic and carbonated drink including caffeine and cocaine from the Kola nut. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expenses, so the first year of sales were a loss.

In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. Due to his aggressive marketing of the product, Coca Cola was one of America's most popular fountain drinks by spending an estimated $1 billion per year on advertising. On April 23, 1985, the "New Coke" formula was released. Until today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day and the Coca-Cola formula remains in a bank vault in Atlanta.

What can you learn from this success story.
Lesson #1: Make Your Marketing Message Memorable

Lesson #2: Stand Out To Safeguard Your Brand

Lesson #3: Find What Works and Stick With It

Lesson #4: Look Hard to See the Mighty Oak in the Acorn

Lesson #5: You Are Worth More than Your Net Worth

DO WHAT YOU LOVE!

Once upon a time in the late 1960s, two surfer dudes Alan Green & John Law wanted to rid their lives of the uncomfortable. Therefore, they started their business "Quicksilver" by funded with a $1900 loan from Green's father. In 1973, the company has become the biggest surf wear brand in the world, valued at close to $1.5 billion. As the company grew, Quicksilver sold licenses to other parts of the world. Here the story began....

In 1976, champion surfer Jeff Hakman and McKnight obtaining the licensing rights to Quiksilver they hoped to achieve commensurate success with the Quiksilver name in the United States. BUT IS BUILDING A BUSINESS THAT EASY? They didn't have a business plan, didnt have this whole thing outlined and projected. Just took it as it came.

McKnight and Hakman invested no money, but agreed to pay a royalty of one percent of sales for three years, which jumped to three percent after three years, and an additional one percent of sales to support international promotions. Oneday, McKnight returned to California and asked his father, who was a sporting goods importer, to lend him $20,000 to finance a production run of Quicksilver apparel. McKnight's father agreed, and a few months after Hakman's all-nighter with Quicksilver's Australian owners, the two young Americans were ready to start production for their new company, Quiksilver U.S.A.

Quicksilver moved headlong into fostering the growth of its department store business. The initial success of the skiwear line nearly matched the initial success of the boardshort line, selling out in five weeks and grossing $500,000. Finally, Quicksilver listed on the New York Stock Exchange in 1986. During the mid-1990s, Quiksilver derived roughly 40 percent of total revenues from surf shops and nearly 45 percent from specialty shops. Now they can afford to relax-owning 6 percent of a company worth nearly $1.5 billion leaves a person with plenty of options.

Further Reading:
please log on to http://www.quiksilver.com